Marketing & Retention

Marketing & Retention
Need more customers? Try these simple steps:

1. Walk into your center with a fresh set of eyes - see it as a potential customer.
2. Determine who conducts the tour and who is the first point of contact for the potential customer
3. Have a planned tour speech and question answer sheet. Questions like, "What is important to you?," "What are your primary concerns?," "Has your child been in care before?," and "Why did you leave your last center?" are helpful.
4. Develop your USP - Unique Selling Position - What is special about your center - Why should they come to you. Tell them the wonderful things about you.
5. Enlist others - Make sure your teachers know that when you take a prospective parent to a classroom that their job is to also greet the parent and child and make them feel welcome.
6. When the tour is over, ask them if they would like to fill out the enrollment papers, ask them if they would like to get started.

Remember that yours as a sales process and practice is important. You and your staff must be comfortable selling your center. Think like a parent. What is important to them? What do they want to hear - their child will be safe, secure, and happy and will learn something while they are with you. If you can accomplish that and they like what they see and your price is within their range, you are already ahead of your competition.

Source: Georgia Chilcare Association